A different perspective can change what happens next
Helping individuals, teams and organisations uncover the perspectives and potential already within them to think bigger, lead better and create greater impact.
Real-world leadership. A different perspective.
I’ve spent nearly two decades leading brands, teams and businesses, from global organisations to high-growth ventures in Australia and internationally.
From leading global brands at PepsiCo to helping build v2food as part of its founding team, I’ve experienced leadership from the inside. Growth. Change. Ambiguity. Big decisions. Difficult conversations. And the pressure that comes when there isn’t an obvious answer.
Today, I combine that real-world commercial experience with certified executive coaching to help individuals, teams and organisations see what they might be missing, challenge the thinking holding them back, and turn a different perspective into meaningful action.
The right support depends on what you’re trying to shift.
Whether the focus is you, your leadership, your team or the organisation around you, the starting point is the same: understand what is really happening, what needs to change and what kind of support will create the most useful movement.
Coaching & Executive Partnership
For leaders and professionals who want space to think clearly, understand themselves better and move through growth, change or important decisions with greater intent.
Leadership, Teams & Organisational Support
For organisations that want stronger leaders, better conversations, greater alignment or an independent perspective on an important challenge.
Different people.
Different challenges.
Meaningful shifts.
No two leaders, teams or organisations arrive with the same challenge. What they share is a willingness to think differently, challenge what’s getting in the way and turn perspective into meaningful action.
Here’s what that looks like in their words.
I didn’t know exactly what I was looking for. I just knew I needed clarity, both professionally and personally, with a lot happening around me. Working with Andrew helped me cut through the noise. He asked the right questions and created space for honest reflection. I walked away with a clearer sense of direction, a stronger connection to my values, and the confidence to move forward on my own terms.
Andrew has a rare ability to look at a challenge from multiple perspectives without losing sight of what matters commercially. Our conversations helped me sharpen the strategy, think through complex decisions and move forward with greater clarity and confidence.
Andrew helped me reframe how I was thinking about leadership and the people around me. He asks the questions that get underneath the obvious answer, without judgment or ego. I left our sessions seeing both the problem and myself differently.
Andrew brings excellent advice, broad experience across industries and a unique perspective. He knows when to coach, when to mentor and when to challenge your thinking. That combination makes the conversations incredibly valuable.
Andrew has a way of asking the right question at exactly the right moment. There were several genuine aha moments that shifted how I was approaching the situation and, importantly, helped turn the conversation into action. He is also an excellent workshop facilitator.
Commercially grounded.
Deeply human.
Endlessly curious.
A different perspective changes everything.
Parallel Perspective brings commercial reality and human insight together, creating the space for leaders, teams and organisations to think more clearly, challenge assumptions and turn new perspectives into meaningful action.
See differently
Create space to step outside the immediate problem, challenge assumptions and uncover perspectives you may be missing.
Get to what matters
Cut through the noise to understand what is really going on, what matters most and where your attention will make the greatest difference.
Turn perspective into action
Insight only matters if something changes. Translate clearer thinking into decisions, conversations and meaningful action.
A broader perspective. A more human future.
In a world of more answers, there is still extraordinary value in asking better questions, creating space for human reflection and having conversations that change what happens next.
Real-world experience.
Formally trained.
Always learning.
Nearly two decades of commercial leadership, combined with formal executive coaching training and an ongoing commitment to leadership, community and the craft of helping people grow.
Senior commercial leadership across global organisations and high-growth ventures, from PepsiCo across Australia and Asia to the founding team at v2food.
Formally trained in professional, leadership and executive coaching, bringing certified coaching capability together with real-world leadership experience.
Selected as a 2022 Scholar for The Marketing Academy’s leadership program, focused on developing the next generation of marketing leaders.
Judge for the CMO Awards, B&T Awards and Cairns Crocodiles Awards, recognising excellence across marketing, leadership and creativity.
Mentor supporting young people to build confidence, develop life skills and work towards their goals.
2026–27 President of the Rotary Club of Lane Cove, bringing community leadership and service into the broader perspective behind the work.
A different perspective might be closer than you think.
Coaching isn’t about having something wrong that needs fixing. Sometimes it is simply about creating the space to go deeper, understand yourself better and be more intentional about what comes next.
There’s something you keep coming back to, but haven’t quite worked through.
You’re facing a decision where there isn’t an obvious right answer.
You’re stepping into something bigger and want to be intentional about how you show up.
You know something needs to change, even if you’re not completely sure what yet.
You’re thinking about the life you want to create, what that future could look like, and what it will take to get there.
You want to step out of the pace of everyday life, go a little deeper and be more intentional about how you are living, leading or growing.
You’d value someone who can challenge your thinking, ask the questions others might not, and help you see what you’re missing.
If one of these feels familiar, there may be something worth exploring. You don’t need to know what kind of support you need first.
Find your starting point.
Sometimes the hardest part is getting clear on where you are right now.
Share what you’re working through. This interactive tool is built around Andrew’s approach to asking better questions, challenging assumptions and looking at things from a different perspective.
A few thoughtful questions can help you find some clarity, see what might be possible and work out where to start.
What are you working through right now?
Share what's going on and a little context about where you are. Your role, the kind of organisation or situation you're in, what's changing, and what you'd like help with are all useful. You don't need to share anything confidential.
Enter your name and email and we’ll send you this starting point, including the reflection, thoughts to ponder and the recommendation that came through.
You’ll receive one email with this perspective. Ongoing Parallel Perspectives is a separate choice and only applies if you tick the box above.
You’re about to leave this conversation. Would you like this perspective sent to your inbox first so you don’t lose it?
